Already built for The Ben & Hollie Academy
I spent the last 96 hours building something that could add an extra
£50k per month
to The Ben & Hollie Academy through a cold traffic webinar.
0:00
0:00
1.5×
1×
1.25×
1.5×
2×
See the deliverables
Here are the
sample deliverables:
The funnel
04
benandhollieacademy.com/masterclass
01 · Registration
Registration page
The promise, a countdown to Tuesday at 7 PM UK time, the 3 pillars, Meet your host and The First Yes Scripts.
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benandhollieacademy.com/vip
02 · VIP upgrade
VIP upgrade page
A £27 VIP room straight after the masterclass, where attendees get their own area checked live. It helps pay for the ads and gets more people to show up.
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benandhollieacademy.com/confirmed
03 · Thank you
Thank-you page
Your story video first, the calendar buttons, the reply-YES email and the WhatsApp group.
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benandhollieacademy.com/replay
04 · Replay
Replay + application
The replay with a working application that opens your strategy-call calendar, so only qualified people book.
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Webinar presentation
01
benandhollieacademy.com/live
98 slides · click through
Webinar presentation
The full live masterclass, hook to close, built on your furlough-to-Dubai story and the Two Offer Method.
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Ad creatives
03
instagram.com/theairbnbcouple_
01 · Static
Static ad
The masterclass promise and the 3 pillars as one image, made for cold UK 9-to-5ers.
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scripts · 6 angles
02 · Video
Ad creative scripts
Six cold-traffic angles, each one sending people to the same live masterclass.
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instagram.com/theairbnbcouple_
03 · Carousel
Carousel
Seven slides, from furlough in Leeds to 20+ Airbnbs run from Dubai, swipeable in the phone.
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Email sequences
03
sequence · 11 emails
01 · Registration to live
Pre-webinar
Eleven emails that get a cold registrant into the room warm.
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sequence · 8 emails
02 · Replay window
Post-webinar
Eight emails from the replay to the application, for people who came and people who missed it.
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sequence · 7 emails
03 · Booked to call
Pre-call
Seven emails that walk a booked applicant to the call pre-sold.
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Case studies
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Some results
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